Instagram content analysis
@astermedcity
Oct 2, 2026 – Oct 14, 2026 · 25 posts · Asia/KolkataView on Instagram
Aster Medcity
We’ll Treat You Well.
- Followers
- 44.9K
- As provided
- Posts/week
- 14.6
- 25 posts in 12 days
- Engagement rate
- 0.18%
Below 1–3% benchmark
- Avg/median
- 82 / 68
- engagement per post
- Comments
- 1.3
- per 100 likes (median)
@astermedcity: Reels earn 53% of engagement from 36% of posts, while health awareness day graphics take 24% of posts for only 6% of engagement.
Account snapshot
Avg engagement / post
82
median 68
Comments per 100 likes
1.3
median post
Posts without caption
0%
0 of 25
Hidden like counts
0
rates are accurate
- Profile: Aster Medcity is a hospital account with 44.9K followers, following 11 accounts and with 5,476 posts all-time. The analysis covers 25 posts from 2 Oct 2026 to 14 Oct 2026, a 12-day window, so every pattern below rests on a small sample.
- Posting rate: The account posted 14.6 times per week across 10 active days. The busiest day was 8 Oct 2026 with 8 posts, and it was the only day with 5 or more posts.
- Format mix: Images make up 52% of posts (13), Reels/Video 36% (9) and Carousels 12% (3). The highest-volume format is the weakest by index (0.71), while Reels index at 1.48.
- Engagement baseline: Average engagement is 81.5 per post, but the median is 68, so a handful of strong Reels pull the average up. Posts average 80.2 likes and 1.3 comments. The median is the safer baseline.
- Engagement rate: The average engagement rate is 0.18% and the median is 0.15%, both below the usual 1-3% benchmark. Large follower bases usually sit lower, but the gap is wide.
- Comment depth: The median post earns 1.32 comments per 100 likes. Audiences react but rarely write back, and no caption in the window carries a call to action.
Content buckets
What the account posts, and which themes earn their share of engagement.
- Share of posts
- Share of engagement
Health Awareness Day Campaigns0.25×
24.0%
6.1%
Doctor Achievements & Recognitions1.35×
20.0%
26.9%
Community Events & Hospital Updates1.09×
16.0%
17.4%
New Doctor Welcome Announcements1.53×
12.0%
18.3%
Doctor Talks & Symptom Education1.86×
12.0%
22.4%
Emotional & Palliative Care Messaging0.31×
8.0%
2.5%
Medical Milestones & Service Offers0.80×
8.0%
6.4%
- Health Awareness Day Campaigns: Largest bucket at 24% of posts (6) but only 6% of engagement, index 0.25, median 16.5. These are designed graphics and carousels tied to international health days. The 4 images have a median of 13.5 and the 2 carousels 33, so this is the clearest under-performer.
- Doctor Achievements & Recognitions: 20% of posts (5), 27% of engagement, index 1.35, median 90. All five are congratulatory images, and the top one (Dr. Prakash K, 184 engagement) is the 4th-best post overall. This is the most reliable bucket, and its images far outperform the image median of 40.
- Community Events & Hospital Updates: 16% of posts (4), 17% of engagement, index 1.09, median 87. Marathon and CPR coverage includes the Air Force Marathon carousel (131) and a Reel (106). The sample is under 5 posts, so treat it as indicative only.
- New Doctor Welcome Announcements: 12% of posts (3), 18% of engagement, index 1.53, but median 69 against an average of 124.3. One video welcoming a cardiologist (264) is the top post of the window, while the 2 image welcomes average 54.5. Too small to judge.
- Doctor Talks & Symptom Education: 12% of posts (3), 22% of engagement, index 1.86, median 212. All three are doctor-led Reels, and two of them rank 2nd and 3rd overall (216 and 212). Only 3 posts, but the result is consistent.
- Minor: Emotional & Palliative Care Messaging (2 posts) has index 0.31 and median 25.5. Medical Milestones & Service Offers (2 posts) has index 0.8, split between a Reel at 125 and an image at 6. Neither group is large enough for a conclusion.
| Bucket | Posts | % posts | % engagement | Index | Median |
|---|---|---|---|---|---|
| Health Awareness Day CampaignsDesigned Malayalam or English graphics and carousels tied to a world or international health day (thrombosis, meningitis, sight, podiatry, joint health), giving symptom awareness and prevention tips. | 6 | 24.0% | 6.1% | 0.25 | 17 |
| Doctor Achievements & RecognitionsCongratulatory graphics honoring a doctor or leader for an award, fellowship, appointment, felicitation or professional milestone. | 5 | 20.0% | 26.9% | 1.35 | 90 |
| Community Events & Hospital UpdatesCoverage of marathons, CPR training drives, collaborations, service launches such as the shuttle bus, and monthly recap videos. | 4 | 16.0% | 17.4% | 1.09 | 87 |
| New Doctor Welcome AnnouncementsPosts and videos welcoming a newly joined doctor or consultant, listing their designation, areas of expertise and appointment details. | 3 | 12.0% | 18.3% | 1.53 | 69 |
| Doctor Talks & Symptom EducationReels featuring doctors in interview or podcast style explaining symptoms, warning signs or conditions such as heart attack, pediatric heart disease or women's health. | 3 | 12.0% | 22.4% | 1.86 | 212 |
| Emotional & Palliative Care MessagingEmpathetic, story-like posts and videos on mental wellbeing, hospice and palliative care, and compassion, with little clinical information. | 2 | 8.0% | 2.5% | 0.31 | 26 |
| Medical Milestones & Service OffersAnnouncements of hospital firsts, new procedures, special health packages, discounted diagnostic offers and facility services. | 2 | 8.0% | 6.4% | 0.80 | 66 |
Formats
| Format | Posts | % eng. | Index | Median |
|---|---|---|---|---|
| Image | 13 (52%) | 37% | 0.71 | 40 |
| Carousel | 3 (12%) | 10% | 0.81 | 39 |
| Reel/Video | 9 (36%) | 53% | 1.48 | 106 |
Gaps & opportunities
- Awareness days cost more than they return. Six posts, 24% of the feed, produced 6% of engagement with a median of 16.5. The two podiatry day posts averaged 16.5 and their tags carry a 0.2 lift.
- Reels are under-used. Reels are 36% of posts but 53% of engagement, with a median of 106 against 40 for images. Their median multiple is 1.6, against 0.6 for images and carousels.
- Doctor-led explainers deliver. Three doctor talk Reels have a median of 212, the highest of any bucket and 3.1 times the account median multiple baseline. Only 12% of posts went to this format.
- Welcome posts could be videos. The single welcome video earned 264, while the two welcome images averaged 54.5. This is one post, so it is a test to run rather than a proven gap.
- No call to action in any caption. Zero of 25 captions carry one, while comments run at 1.32 per 100 likes at the median. The effect of adding one cannot be judged from this window.
- Location tags are unused. None of the 25 posts carries a location tag, so the effect of tagging cannot be measured. For a hospital serving a local catchment, this is an untested lever.
Trajectory
Average engagement 72 in the first half of the window vs 94 in the second (+31.6%).
The typical post, not skewed by one viral hit.
68
How often the account posted.
25
- Average rose, median fell. The first half (14 posts) averaged 71.6 with a median of 73. The second half (11 posts) averaged 94.2, up 31.6%, but its median dropped to 49. The average rise comes from a few Reels, not a broad lift.
- Late-window Reels drove the gain. The top three posts came on 9, 10 and 13 Oct 2026 (264, 216 and 212), all doctor-led or welcome Reels. Weak awareness-day graphics in the same half held the median down.
- Only one month is covered. October 2026 is the sole month in the window, so no month-over-month shift can be read. The 12-day span cannot show a lasting trend.
Timing (Asia/Kolkata)
- 5+ posts (ranked)
- Fewer than 5 posts
77
Mon
27
Tue
90
Wed
49
Thu
77
Fri
264
Sat
51
Sun
131
- 11:00 is the only testable hour. It is the most common posting hour, with 5 posts, an average of 78 and a median of 77. That is slightly above the overall median of 68, but no hour qualifies as weak.
- Late-afternoon hours look strong. The 2 posts at 16:00 average 168.5 and the single post at 18:00 earned 264. Neither hour meets the minimum sample, and both slots held top Reels, so no timing conclusion follows.
- Thursday and Tuesday have enough posts. Thursday (8 posts) has a median of 77 and Tuesday (5 posts) 90. Monday has 4 posts and a median of 26.5, which is too few to judge.
- Day effects are mixed with content. All 8 Thursday posts fall on 8 Oct 2026, and Friday and Sunday have one post each. With 12 days of history, weekday differences mostly reflect what was posted.
Captions & hashtags
- Shorter openers lead. The top posts have first lines averaging 58 characters, against 193.2 for the bottom posts. Long, text-heavy openers sit with weak posts, though content type likely drives part of this.
- Caption length is uneven. The 20 posts with 301-800 characters have an average of 84.1 and a median of 58.5. The 3 posts with 101-300 characters have a median of 106, and the 2 posts above 800 characters average 21. Sample sizes are small.
- Emoji shows no lift. 18 posts with emoji average 79.4 against 86.9 for the 7 without. The difference is small and not a case for or against emoji.
- Questions may help. The 2 posts with a question average 122 against 78 for the 23 without. The sample is too small to rely on, but both high-performing Reels open with a question or a number-led claim.
- Top captions are plain and direct. The best captions state the point: 'Strengthening our promise of advanced healthcare' (264) and '3 Heart Attack Symptoms You Should Never Ignore!' (212). No caption includes a call to action.
- Every post uses hashtags. All 25 posts carry them, so there is no untagged comparison. Posts with 1-5 tags have a median of 53.5 and posts with 6-10 tags 63 (12 posts each), a small edge for the larger set. Only one post used 11-20 tags.
- Topic tags matter more than volume. #hearthealth (2 posts) averages 214 and #doctorachievement (3 posts) 127.3, while the podiatry tags (2 posts) average 16.5. This most likely reflects the content they sit on rather than the tags themselves. #astermedcity appears on 21 posts with a lift of 1.03, so it does not differentiate.
| Caption length | Posts | Median |
|---|---|---|
| 101-300 chars | 3 | 106 |
| 301-800 chars | 20 | 59 |
| 800+ chars | 2 | 21 |
Collabs & audio
- Collab posts lead. 2 collab posts average 118.5 against a solo median of 49, a 2.4x median multiple. Six collaborator accounts appear, each on the same 2 posts, so this rests on two posts only.
- Original audio dominates Reels. 8 of 9 Reels use original audio, averaging 122.5 with a median of 96.5. The one licensed track (Tunetank, 'Chasing Shadows') earned 106. One post cannot support a comparison.
- No sponsored content. All 25 posts are organic, with an average of 81.5 and a median of 68. There is nothing to compare.
- No location tags. None of the 25 posts is tagged, so location cannot be assessed.
| Collaborator | Posts | Avg eng. |
|---|---|---|
| @kerala_first.responders | 2 | 119 |
| @eastea.in | 2 | 119 |
| @greenworms_ | 2 | 119 |
| @kaasmalimited | 2 | 119 |
| @paragonrestaurantcalicut | 2 | 119 |
| @pittappillilagencies.official | 2 | 119 |
Top 10 posts
Ranked by engagement (likes + comments). Open a post to see it on Instagram.
| Date | Format | Bucket | Likes | Comments | What it shows | |
|---|---|---|---|---|---|---|
| Oct 9, 2026 | Reel/Video | New Doctor Welcome Announcements | 262 | 2 | Video welcoming cardiologist Dr. Mahesh Nalin Kumar | Open |
| Oct 10, 2026 | Reel/Video | Doctor Talks & Symptom Education | 212 | 4 | Paediatric cardiologists discuss congenital heart disease in children | Open |
| Oct 13, 2026 | Reel/Video | Doctor Talks & Symptom Education | 211 | 1 | Cardiologist explains three heart attack warning symptoms | Open |
| Oct 8, 2026 | Image | Doctor Achievements & Recognitions | 181 | 3 | Congratulating Dr. Prakash on national coordinator appointment | Open |
| Oct 4, 2026 | Carousel | Community Events & Hospital Updates | 130 | 1 | Carousel from Indian Airforce Marathon Mission 100k participation | Open |
| Oct 8, 2026 | Reel/Video | Medical Milestones & Service Offers | 123 | 2 | Kerala's first total ceramic knee replacement announcement | Open |
| Oct 8, 2026 | Image | Doctor Achievements & Recognitions | 118 | 3 | Congratulating Dr. Anil Kumar on FESC fellowship | Open |
| Oct 6, 2026 | Reel/Video | Community Events & Hospital Updates | 106 | 0 | Air Force Marathon Trivandrum CPR training moments | Open |
| Oct 13, 2026 | Image | Doctor Achievements & Recognitions | 88 | 2 | Congratulating Dr. Jeeson C Unni on felicitation by Chief Minister | Open |
| Oct 8, 2026 | Image | Doctor Achievements & Recognitions | 71 | 6 | Congratulating Dr. Charles Panackel on FINASL fellowship | Open |
Recommendations
In priority order. Each one cites the numbers behind it.
- 01
Shift volume toward doctor-led Reels
Reels earned 53% of engagement from 36% of posts (index 1.48, median 106 against 40 for images). The three doctor talk Reels have a median of 212.
- 02
Cut or redesign health awareness day graphics
They are 24% of posts but 6% of engagement (index 0.25, median 16.5). Convert the best topics, such as heart health, into a doctor explainer Reel instead of a static graphic.
- 03
Keep the doctor achievement images
Five posts have an index of 1.35 and a median of 90, well above the image median of 40. They are a dependable format at low production cost.
- 04
Test welcome announcements as videos
The one welcome video earned 264, while the two welcome images averaged 54.5. Run several more video welcomes before treating this as a rule.
- 05
Add a clear call to action and a question
No caption has a call to action, comments sit at 1.32 per 100 likes at the median, and the 2 question posts averaged 122 against 78. Measure the effect over a longer window.
- 06
Tighten caption openings
Top posts open with about 58 characters against 193.2 for the bottom posts. Lead with the key claim and move detail lower down.
- 07
Spread posting more evenly
8 posts landed on 8 Oct 2026, while 10 days were active out of 12. Spacing posts out gives each its own window, and with a median engagement rate of 0.15%, each one matters.
- 08
Extend the audit window and trial location tags
The 12-day window leaves most groups under 5 posts and no hour beyond 11:00 testable. Re-run on a longer period, and test location tags, none of which are used now.