Instagram content analysis
@kaapibeanz
Oct 1, 2026 – Oct 17, 2026 · 10 posts · Asia/KolkataView on Instagram
KaapiBeanz
If “Athu nammade alle?” was a page 😂 and for all the “Athu sheriyalle?” moments. 🌍 ☕ Powered by kaapibeanz & unnecessary opinions
- Followers
- 46
- As provided
- Posts/week
- 4.4
- 10 posts in 16 days
- Engagement rate
- 25.22%
Above 1–3% benchmark
- Avg/median
- 12 / 11
- engagement per post
- Comments
- 3.3
- per 100 likes (median)
@kaapibeanz: Carousels and collaboration posts lead a small account's results, but 10 posts on a base of 46 followers make every pattern tentative.
Account snapshot
Avg engagement / post
12
median 11
Comments per 100 likes
3.3
median post
Posts without caption
0%
0 of 10
Hidden like counts
0
rates are accurate
- Profile: @kaapibeanz (KaapiBeanz) is a Malayali humour and culture page with 46 followers, following 1 account and 18 posts all-time. The analysis covers 10 posts from 1 Oct 2026 to 17 Oct 2026.
- Posting rate: The account posted 4.4 times per week, with posts on 10 different days across the 16-day window. No gaps between posts were flagged, so the cadence is steady.
- Format mix: The mix is split evenly, with 5 images and 5 carousels and no reels. Reel and audio performance cannot be assessed.
- Engagement baseline: Average engagement is 11.6 per post (likes plus comments) against a median of 10.5. The two are close, so no viral post is distorting the average. Average likes are 10.5 and average comments are 1.1.
- Rate vs benchmark: The median engagement rate is 22.83% (average 25.22%), far above the usual 1-3% benchmark. With only 46 followers, a handful of likes moves the rate a lot, so the comparison is of limited value.
- Comment depth: The median is 3.33 comments per 100 likes. Likes dominate, which suggests, as an inference, that the audience reacts passively more than it converses.
Content buckets
What the account posts, and which themes earn their share of engagement.
- Share of posts
- Share of engagement
Trending News Meme Takes0.95×
30.0%
28.4%
Malayali Relatable Humor1.16×
20.0%
23.3%
Food & Brand Stories1.08×
20.0%
21.6%
Kerala Culture & Nostalgia0.73×
20.0%
14.7%
Malayalam Film & Character Memes1.21×
10.0%
12.1%
- Trending News Meme Takes: The largest bucket, with 3 posts (30% of posts) and 28% of engagement, an index of 0.95 and a median of 9. It covers topical memes with a Kerala spin and a lungi-clad character. The standout is the 'Big Veeramani sale' image at 16, while the Google emoji meme drew 8. The group is too small to judge.
- Malayali Relatable Humor: 2 posts (20%) took 23% of engagement, an index of 1.16 and a median of 13.5. The friend-circle carousel is the best post in the window at 18, while the image in the same bucket drew 9. Two posts are too few for a conclusion.
- Food & Brand Stories: 2 posts (20%) took 22% of engagement, an index of 1.08 and a median of 12.5. Both were carousels, at 13 and 12. The sample is too small to judge.
- Kerala Culture & Nostalgia: 2 posts (20%) took 15% of engagement, the weakest index at 0.73, with a median of 8.5. The World Post Day image drew 9 and the districts quiz carousel drew 8. Two posts are not enough to call this a weak theme.
- Minor: Malayalam Film & Character Memes has a single post, the Bethlehem Kudumba Unit Google carousel, with 14 engagement and an index of 1.21. One post cannot support any conclusion.
| Bucket | Posts | % posts | % engagement | Index | Median |
|---|---|---|---|---|---|
| Trending News Meme TakesTopical memes reacting to current news, tech or viral trends (Google emoji, Tesla Roadster, big sales) with a Kerala spin, often featuring a lungi-clad cartoon character. | 3 | 30.0% | 28.4% | 0.95 | 9 |
| Malayali Relatable HumorIllustrated or text-based memes about everyday Malayali household life, habits and friend-circle behaviour, such as hoarding items or personality types in a gang. | 2 | 20.0% | 23.3% | 1.16 | 14 |
| Food & Brand StoriesPosts about Kerala snacks and food culture or playful brand-related content, including storytelling about a dish and brand name guessing games. | 2 | 20.0% | 21.6% | 1.08 | 13 |
| Kerala Culture & NostalgiaHeartfelt or informative posts celebrating Kerala places, districts, traditions and sentimental moments, including observance days and sketch or quiz carousels about Kerala. | 2 | 20.0% | 14.7% | 0.73 | 9 |
| Malayalam Film & Character MemesPosts built around Malayalam movies, actors or characters, such as Bethlehem Kudumba Unit or film-title style graphics, in meme or poster format. | 1 | 10.0% | 12.1% | 1.21 | 14 |
Formats
| Format | Posts | % eng. | Index | Median |
|---|---|---|---|---|
| Image | 5 (50%) | 44% | 0.88 | 9 |
| Carousel | 5 (50%) | 56% | 1.12 | 13 |
Gaps & opportunities
- Carousels outperform images. Carousels hold a 1.12 index and a median of 13, against 0.88 and a median of 9 for images, on an even 5-and-5 split. Shifting more output to carousels is the clearest format lever.
- Collaboration posts lift results. The 3 collaboration posts have a median of 16 against 9 for the 7 solo posts, a 1.8x multiple. This is a small sample, but it is the largest gap in the window.
- Conversation is thin. Average comments are 1.1 per post and the median is 3.33 per 100 likes. Only 1 post carried a call to action, and it averaged 18 against 10.9 for the rest, so explicit prompts are untested.
- Trending memes take 30% of output. This bucket has the largest share of posts but an index below average at 0.95 and a median of 9. Effort here is not returning more than relatable humour or food stories.
- Saturday posts trail. Saturday carried 3 posts with an average of 8.3 and a median of 8, while Friday's 2 posts averaged 13.5. Counts are small, but Saturday is the weakest day among those used.
- No reels attempted. The account has posted no reels, so one major format has no evidence either way.
Trajectory
Average engagement 12 in the first half of the window vs 11 in the second (-14.6%).
The typical post, not skewed by one viral hit.
11
How often the account posted.
10
- Second half softened. The first 6 posts (1 Oct to 9 Oct) averaged 12.3 with a median of 12.5. The last 4 averaged 10.5 with a median of 9, a drop of roughly 15% in the average.
- Format mix held steady. The window is a single month, October 2026, with a 50% carousel share and no reels. Nothing in the mix explains the dip.
- Caution on the drop. The second half has only 4 posts, and the three Trending News posts and the World Post Day image all sit near or below the median. One more strong post would change the picture.
Timing (Asia/Kolkata)
- 5+ posts (ranked)
- Fewer than 5 posts
13
Mon
14
Tue
13
Wed
0
Thu
13
Fri
14
Sat
8
Sun
0
- 15:00 is the core slot. 5 posts went out at 15:00, averaging 13 with a median of 13, the only hour that meets the 5-post minimum. It is the best hour by default, and no hour qualifies as weak.
- Other hours are too thin. 12:00 had 2 posts (average 8.5), 14:00 had 1 (12) and 16:00 had 2 (11). None is large enough to judge.
- Friday and Monday look strong. Friday's 2 posts averaged 13.5 and Monday's single post drew 14. Tuesday and Thursday each had 2 posts averaging 12.5. Counts are too small to rank days reliably.
- Gaps in coverage. No posts went out on Wednesday or Sunday, so those days are untested. Saturday is the weakest tested day, with 3 posts averaging 8.3.
Captions & hashtags
- Every post is captioned. All 10 posts have captions with emoji, so there is no uncaptioned or emoji-free comparison.
- Length makes little difference. Posts of 1-100 characters averaged 12.3 (3 posts) and those of 101-300 averaged 11.5 (2 posts). The 301-800 group of 5 posts averaged 11.2 with a median of 9.
- Questions edge ahead. 6 posts with a question averaged 12.3 against 10.5 for the 4 without. The gap is modest and the samples are small.
- Casual Manglish leads the top five. The top captions include 'Nammude friend circle-il oru aal undaavum…' (18) and 'Big Veeramani sale' (16). The Malayalam-script World Post Day caption drew 9, but one post says little about script choice.
- Call to action is untested. The only post with a call to action drew 18, the highest engagement of the window. No post mentioned another account with an @ tag.
- No contrast available. All 10 posts used 1-5 hashtags, so there is no comparison with posts that used none or many. Hashtag volume cannot be judged.
- Tag-level lifts are small. #kaapibeanz appeared on 8 posts (average 11.8, lift 1.02) and #malayalimemes on 3 (average 13, lift 1.12). #malayali on 2 posts averaged 8.5 (lift 0.73). All are under or near 5 posts except the brand tag, so none is a reliable signal.
| Caption length | Posts | Median |
|---|---|---|
| 1-100 chars | 3 | 12 |
| 101-300 chars | 2 | 12 |
| 301-800 chars | 5 | 9 |
Collabs & audio
- Collab posts beat solo. 3 collaboration posts averaged 14.3 with a median of 16, against an average of 10.4 and a median of 9 for 7 solo posts. The median multiple is 1.8x.
- Partner results vary. jack_walker_26 drew 18 on 1 post, veeramani_official91 drew 16 and teslamotors drew 9. The Tesla collaboration matched the median of the weakest posts, so partner choice matters.
- Location tags do not help. 6 tagged posts averaged 10.5 with a median of 9, while 4 untagged posts averaged 13.3 with a median of 13. The most used tags were 'Kerala, India' and 'India', 2 posts each. The sample is small.
- No audio or sponsored data. The account posted no reels, so there is no audio evidence. All 10 posts are organic and none is sponsored.
| Collaborator | Posts | Avg eng. |
|---|---|---|
| @jack_walker_26 | 1 | 18 |
| @veeramani_official91 | 1 | 16 |
| @teslamotors | 1 | 9 |
Top 10 posts
Ranked by engagement (likes + comments). Open a post to see it on Instagram.
| Date | Format | Bucket | Likes | Comments | What it shows | |
|---|---|---|---|---|---|---|
| Oct 2, 2026 | Carousel | Malayali Relatable Humor | 13 | 5 | Friend circle multiple personality type meme, film-style poster | Open |
| Oct 13, 2026 | Image | Trending News Meme Takes | 15 | 1 | Big sale meme with delivery boxes chasing lungi-clad man | Open |
| Oct 5, 2026 | Carousel | Malayalam Film & Character Memes | 13 | 1 | Bethlehem Kudumba Unit character Google meme with Malayalam text | Open |
| Oct 1, 2026 | Carousel | Food & Brand Stories | 10 | 3 | Brand name guessing game with cat in shopping cart | Open |
| Oct 8, 2026 | Carousel | Food & Brand Stories | 12 | 0 | Untold story of egg motta puffs snack carousel | Open |
| Oct 17, 2026 | Image | Trending News Meme Takes | 9 | 0 | Tesla Roadster meme with Kerala potholed road and lungi character | Open |
| Oct 9, 2026 | Image | Kerala Culture & Nostalgia | 9 | 0 | World Post Day sentimental letter-writing scene in Malayalam | Open |
| Oct 6, 2026 | Image | Malayali Relatable Humor | 9 | 0 | Malayali Museum of household items we refuse to throw away | Open |
| Oct 10, 2026 | Image | Trending News Meme Takes | 8 | 0 | Google 3D emoji backside news meme with lungi character | Open |
| Oct 3, 2026 | Carousel | Kerala Culture & Nostalgia | 7 | 1 | Kerala 14 districts sketch quiz carousel, can you find it | Open |
Recommendations
In priority order. Each one cites the numbers behind it.
- 01
Shift output toward carousels
Carousels have a 1.12 index and a median of 13 against 0.88 and a median of 9 for images. Four of the top five posts are carousels.
- 02
Expand collaboration posts
The 3 collaboration posts have a median of 16 against 9 for solo posts, a 1.8x multiple. Prioritise partners like jack_walker_26 and veeramani_official91 over teslamotors, which drew 9.
- 03
Repeat relatable-humor carousels
Malayali Relatable Humor has the second-highest index at 1.16, and its carousel reached 18, the best post of the window. Treat it as a test, since the bucket has only 2 posts.
- 04
Test explicit calls to action
The single post with a call to action drew 18 against 10.9 for the others, and comments run at only 3.33 per 100 likes. More posts are needed before treating this as proven.
- 05
Cap trending news memes
The bucket holds 30% of posts but 28% of engagement, an index of 0.95 with a median of 9. Keep the format selective, as with the Big Veeramani sale at 16.
- 06
Keep 15:00 and test other slots
15:00 is the only qualifying hour, with 5 posts at a median of 13. Test Wednesday and Sunday, which had no posts, and reconsider Saturday, which averaged 8.3.
- 07
Run a small reel test
No reels were posted, so their performance is unknown. A few reels would fill the gap, and audio results would follow.
- 08
Review the second-half dip
The average fell from 12.3 to 10.5, a drop of roughly 15%. Track the next month on more posts before changing the strategy, since the second half has only 4 posts.