insta.report

Instagram content analysis

@bahaish_kapoor

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Jul 25, 2026 – Sep 28, 2026 · 78 posts · Asia/KolkataView on Instagram

Followers
346.5K
As provided
Posts/week
8.4
78 posts in 65 days
Engagement rate
5.18%

Above 1–3% benchmark

Avg/median
17.9K / 8.2K
engagement per post
Comments
0.7
per 100 likes (median)

@bahaish_kapoor: Numbered meme carousels drive the account: 44% of posts earn 51% of engagement, while viral outliers lift the 5.18% average well above the 2.36% median rate.

Account snapshot

Avg engagement / post

17.9K

median 8.2K

Comments per 100 likes

0.7

median post

Posts without caption

33%

26 of 78

Hidden like counts

0

rates are accurate

  • Profile and window: bahaish_kapoor has 346.5K followers. The analysis covers 78 posts from 25 Jul 2026 to 28 Sep 2026 (65 days), with no collection truncation.
  • Posting rate: The account posts 8.4 times per week and was active on 49 of 65 days. The busiest day was 20 Aug 2026 with 4 posts, and no day reached 5 or more.
  • Format mix: Carousels are 64 posts (82%), images 13 (17%) and Reel/Video just 1 (1%). The account is effectively a carousel meme page.
  • Engagement baseline: Average engagement is 17.9K per post (likes plus comments), but the median is 8.2K. A few viral posts distort the average, so medians are used for most comparisons.
  • Rate vs benchmark: The average engagement rate is 5.18%, above the 1-3% benchmark. The median post reaches 2.36%, which is inside the benchmark range and the more honest baseline.
  • Comment depth: The median post earns 0.73 comments per 100 likes, and average comments are 104 against 17.8K average likes. This suggests, as an inference, that the audience reacts with likes rather than conversation.
  • Captions and tags: 33% of posts have no caption, and none of the 78 posts uses hashtags, emoji, a call to action, a location tag or a sponsored label.

Content buckets

What the account posts, and which themes earn their share of engagement.

  • Share of posts
  • Share of engagement
Classic Numbered Meme Series1.17×
43.6%
51.0%
Single Image Memes0.71×
15.4%
10.9%
Best-Of & Seasonal Compilations1.21×
10.3%
12.4%
Retrovandalism Vintage Art Memes1.87×
9.0%
16.8%
Quotes & Deadpan Observations0.52×
7.7%
4.0%
Art, Nature & Aesthetic Visuals0.25×
5.1%
1.3%
Personal Updates & Features0.15×
5.1%
0.8%
Film & Pop Culture Memes0.71×
3.9%
2.7%
Index = share of engagement ÷ share of posts. Above 1.00× means the bucket earns more than its share.
  • Classic Numbered Meme Series: 34 posts (44%) earn 51% of engagement, index 1.17, median 14.3K, the highest median of any large bucket. These are recurring numbered or named carousels, with standouts Classic VI (112.2K) and Classics XV (77.8K).
  • Single Image Memes: 12 posts (15%) earn 11% of engagement, index 0.71, median 3.8K against an average of 12.7K. The average is inflated by one uncaptioned image on 30 Jul 2026 with 92.4K, so a typical post in this bucket performs weakly.
  • Best-Of & Seasonal Compilations: 8 posts (10%) earn 12% of engagement, index 1.21, median 10.7K. Hot off the press (95.6K, 11 Sep 2026) is the standout, and the bucket is steady rather than spiky.
  • Retrovandalism Vintage Art Memes: 7 posts (9%) earn 17% of engagement, index 1.87, but the median is only 7.9K against an average of 33.6K. One post (195.6K, 10 Sep 2026, the account's best) drives the result, so the index overstates typical performance.
  • Quotes & Deadpan Observations: 6 posts (8%) earn 4% of engagement, index 0.52, median 9.7K. The median is close to the account median, so the low index reflects the absence of viral hits, not weak typical posts.
  • Minor: Art, Nature & Aesthetic Visuals (4 posts, index 0.25, median 3.3K) and Personal Updates & Features (4 posts, index 0.15, median 2.1K) both underperform. Film & Pop Culture Memes has only 3 posts (median 13.2K), too few to judge.
BucketPosts% posts% engagementIndexMedian
Classic Numbered Meme SeriesCarousels of recurring numbered or named meme series such as Classic, Classics, Send help, The saga continues, Brave of heart dumb of ass, Are we still doing this, Character sketches and No context.3443.6%51.0%1.1714,343
Single Image MemesStandalone single-image posts without caption, consisting of one meme, screenshot or visual joke that fits no other bucket.1215.4%10.9%0.713,843
Best-Of & Seasonal CompilationsCurated roundups or themed collections of memes, such as Best of, Hot off the press, For September, August, The twenties, and Start over.810.3%12.4%1.2110,678
Retrovandalism Vintage Art MemesMemes made by altering or captioning vintage calendar art, old textbook illustrations, pulp covers, magazine covers and mid-century print ads (1920s-1960s), including the Retrovandalism series.79.0%16.8%1.877,923
Quotes & Deadpan ObservationsText-led posts with philosophical, self-deprecating, or relatable one-liners and thoughts, including quotes by collaborators and captions like You're doing ok, Only thoughts and Insert caption here.67.7%4.0%0.529,715
Art, Nature & Aesthetic VisualsWhimsical, aesthetic or artistic image posts with little or no meme text, such as flowers, undulations, illustrations and photographic or painterly pictures.45.1%1.3%0.253,257
Personal Updates & FeaturesPosts about the creator's own milestones, exhibitions, press or real-world appearances of the memes, such as the Patna Museum Corner Café display.45.1%0.8%0.152,117
Film & Pop Culture MemesMemes built on movie stills, actors, Bollywood or cinema references and pop culture, such as Films are people too.33.9%2.7%0.7113,199

Formats

FormatPosts% eng.IndexMedian
Image13 (17%)11%0.663,396
Carousel64 (82%)89%1.0810,180
Reel/Video1 (1%)0%0.061,038

Gaps & opportunities

  • Single images lag carousels. Image posts have a median of 3.4K against 10.2K for carousels, with a median multiple of 0.4 versus 1.2. They are 17% of posts and 11% of engagement.
  • Low-index buckets take slots. Art & Nature (index 0.25) and Personal Updates (index 0.15) together are 8 posts. Both sit far below the account median and add little.
  • Retrovandalism is under-tested. The bucket has the highest index (1.87), but its median is 7.9K and one post supplies most of the total. Seven posts is too few to say whether the format repeats; it merits a controlled test.
  • Uncaptioned posts underperform. The 26 uncaptioned posts have a median of 5.1K against 10.8K for the 52 captioned ones. Many uncaptioned posts are single images, so format is likely a confound.
  • Video is untested. One Reel/Video post exists in the window, with 1.0K engagement. That is a single post and no conclusion can be drawn, so the account has no evidence on video either way.
  • Conversation is thin. With a median of 0.73 comments per 100 likes and no calls to action in any caption, there is room to test prompts. Whether they would lift comments is untested.

Trajectory

Average engagement 19.1K in the first half of the window vs 16.8K in the second (-12%).

Median engagement per post, by month

The typical post, not skewed by one viral hit.

Posts published, by month

How often the account posted.

  • Average slipped 12%. The first half (37 posts) averaged 19.1K and the second half (41 posts) 16.8K, a 12% fall. Medians barely moved, at 8.3K and 8.1K, so the drop reflects fewer viral hits, not weaker typical posts.
  • July was a small, strong sample. July has only 6 posts, with an average of 41.2K and a median of 18.8K, as the window starts on 25 Jul 2026. August (35 posts) had a median of 9.2K and September (37 posts) 7.9K, a gradual decline in the typical post.
  • Carousel share is rising. Carousels were 67% of posts in July, 71% in August and 95% in September, with the only Reel appearing in September (3%). The shift to carousels has not lifted the September median.

Timing (Asia/Kolkata)

Median engagement by posting hour (Asia/Kolkata)
  • 5+ posts (ranked)
  • Fewer than 5 posts
Median engagement by day
Mon
16.3K
Tue
10.9K
Wed
5.4K
Thu
3.7K
Fri
10.6K
Sat
10.6K
Sun
10.6K
  • 21:00 leads, with a caveat. 21:00 has the top results (5 posts, average 56.9K, median 31.1K), but that is at the minimum sample size and a few strong posts can move it.
  • 23:00 is the sturdier signal. 23:00 has 8 posts with a median of 16.1K and an average of 30.5K, the best result on a larger sample. 12:00 (8 posts, median 10.0K) and 10:00 (6 posts, median 9.0K) are solid mid-pack slots.
  • Weak hours: 22:00 (5 posts, median 6.0K), 20:00 (6 posts, median 6.1K) and 18:00 (8 posts, median 7.3K) sit below the account median of 8.2K. Posting at 20:00 and 22:00 straddles the strongest hours, so the gap may be content-driven rather than clock-driven.
  • Day effects are noisy. Monday has the best median (16.3K, 10 posts). Thursday has the most posts (18) and a 21.9K average, but a median of only 3.7K, so a few hits distort it. Wednesday is the weakest by median (5.4K, 8 posts).
  • Habit follows 12:00. 12:00 is the most common hour (8 posts), yet its median trails 21:00 and 23:00. The schedule is not tuned to the stronger evening windows.

Captions & hashtags

  • Captioned beats uncaptioned. Captioned posts have a median of 10.8K (52 posts) versus 5.1K for uncaptioned (26 posts). This is likely tied to content type, since single-image memes are uncaptioned.
  • Short captions dominate. 48 posts carry captions of 1-100 characters, with a median of 11.1K. Longer captions have only 3 posts (101-300 characters) and 1 post (301-800), too few to judge.
  • Series labels are the top captions. Seven of the eight top captions are numbered labels such as Classic VI, Classics XV and Send help XXIV. Consistent naming appears to be the working caption style.
  • Hooks are short. Top posts average a 27-character first line against 34.3 for the bottom group. No post opens with a question, an emoji or a number, so the gap is slight.
  • Mentions underperform. The 4 posts with @ mentions average 6.7K against 18.5K without, a small sample that likely reflects collaborator and personal posts rather than the mention itself.
  • No hashtags used. All 78 posts carry none, so no comparison is possible and no view on hashtag impact can be given.
  • Other caption devices are absent too. No post uses emoji or a call to action, so those effects cannot be assessed either. Reach is not in the analysis, so any discovery benefit of tags cannot be assessed.
Caption lengthPostsMedian
No caption265,071
1-100 chars4811,139
101-300 chars36,583
301-800 chars11,038

Collabs & audio

  • Collabs are too few to judge. 3 collab posts have an average of 5.5K and a median of 6.6K, against a solo median of 8.3K (median multiple 0.8). The collaborators are 5rhythms, circle_bycred and nicojournal, one post each.
  • Audio: one licensed Reel. The only Reel uses licensed audio, A Taste Of Honey by Herb Alpert & The Tijuana Brass, with 1.0K engagement. There is no original audio, so audio cannot be assessed.
  • No sponsored content. All 78 posts are organic, with an average of 17.9K and a median of 8.2K, so there is no paid-partnership comparison.
  • No location tags. None of the 78 posts is geotagged, including the Patna Museum Corner Café display post, so the effect of tags is unknown.
CollaboratorPostsAvg eng.
@5rhythms16,634
@circle_bycred16,583
@nicojournal13,196

Top 10 posts

Ranked by engagement (likes + comments). Open a post to see it on Instagram.

DateFormatBucketLikesCommentsWhat it shows
Sep 10, 2026CarouselRetrovandalism Vintage Art Memes195,252385Retrovandalism series on vintage calendar and pulp artOpen
Jul 26, 2026CarouselClassic Numbered Meme Series111,749409Classic VI meme carouselOpen
Sep 11, 2026CarouselBest-Of & Seasonal Compilations95,404177Hot off the press new meme roundupOpen
Jul 30, 2026ImageSingle Image Memes92,259181Uncaptioned single image memeOpen
Aug 3, 2026CarouselClassic Numbered Meme Series76,4561,376Classics XV meme carouselOpen
Sep 20, 2026CarouselClassic Numbered Meme Series62,800124Uncaptioned meme series carouselOpen
Aug 17, 2026CarouselClassic Numbered Meme Series46,993176Send help XXIV numbered carouselOpen
Aug 6, 2026CarouselClassic Numbered Meme Series39,928154Classic XVII meme carouselOpen
Aug 9, 2026CarouselClassic Numbered Meme Series30,876241Classic XX meme carouselOpen
Jul 29, 2026CarouselClassic Numbered Meme Series30,545219Classics XI meme carouselOpen

Recommendations

In priority order. Each one cites the numbers behind it.

  1. 01

    Keep numbered series as the core

    Classic Numbered Meme Series has a median of 14.3K (median multiple 1.8) and an index of 1.17 on 34 posts, the highest median among the large buckets.

  2. 02

    Cut single-image posts to the strongest few

    Single Image Memes have a median of 3.8K and an index of 0.71, with 12 posts. The average of 12.7K is propped up by one 92.4K post.

  3. 03

    Run a structured Retrovandalism test

    Index 1.87 comes from 7 posts, with a median of 7.9K and one 195.6K post. Post it several more times in the same carousel format to see if it holds up.

  4. 04

    Shift posting toward 23:00 and 21:00

    23:00 has a median of 16.1K on 8 posts and 21:00 has 31.1K on 5 posts. Move some posts away from 20:00 and 22:00, which have medians near 6.0K.

  5. 05

    Caption every post with a short label

    Captioned posts have a median of 10.8K against 5.1K uncaptioned, and 48 of 52 captioned posts use captions up to 100 characters. The effect may partly reflect format.

  6. 06

    Reduce low-index content

    Art & Nature (index 0.25, median 3.3K) and Personal Updates (index 0.15, median 2.1K) cover 8 posts. Keep them occasional.

  7. 07

    Test prompts and hashtags deliberately

    No post uses a call to action or hashtags, and the median is 0.73 comments per 100 likes. Test a small batch of each against the series baseline.

  8. 08

    Give video and collabs a fair sample

    There is 1 Reel (1.0K) and 3 collab posts (median 6.6K against 8.3K solo). Both samples are too small, so run at least 5 of each before deciding.

Based on publicly visible Instagram data collected without logging in. Engagement = likes + comments. Content buckets are assigned by AI and may misclassify individual posts. Shares, reach, impressions, saves and audience demographics are not public and are not estimated. 255 figures in the written analysis were checked against the data.